fleuryvette on twitter who sparked a twitter storm of DM’s and mentions: how does one get sponsored? Because dammit !
First, there is no guaranteed blueprint way to getting sponsored; it happens in a huge array of ways. Follow basic guidelines and put “You” into it and you’ll ignite interest. Just make sure that it’s from the attention of those you want.
Second, there is a difference between sponsorship and endorsements. Sponsorships are usually quid pro quo. Sponsorships may require for you to spend your money in order to make money. Endorsements is when you just have to be you and they’ll pay you to be just that! Occasionally, you’ll wear their clothes, make a statement about the products or be in their ads.
When I’m talking about sponsorship, usually you’ll hear Team (enter brand name), you will supplement the brand. Endorsements you’ll hear Ava Cowan, Serena Williams, Tiger Woods, etc where you will complement the brand. Got it?
Sponsorship packages come in many angles. 1) I’ll send you free product if you compete or blog or whatever. You can use them and market it for us. Telling all you know that you used it to get to your current state. 2) I’ll send you free product, you do paid appearances for me and you get to tell everyone. 3) you sell the products, distribute them, get some free. Or 4) all the above: sell it, distribute it, paid appearances and get it free.
Third, get started. Takes some research. Find brands, companies that you want to be affiliated with. Brands that are looking to expand into your territory, brands that have sought people or have had others sponsored before. Don’t waste your time & money in a company that feels the product sells itself and doesn’t need a face or name to market it. Some are excellent companies like Bev International who’s brand doesn’t believe in sponsorship but does believe in distributorship. You couldn’t know that if you didn’t research it (or I didn’t tell you).
Find those companies that align with you, what you want and target them.
Fourth, your package. Do you compete? How often? Include your past history and placing, organization and category.
Do you blog? How often? What’s your reach/hits/following? Include that in your package with snapshots of your website and analytical page (or independent analytical page like Alexa.com).
Are you a business? What kind? Maybe youre a great candidate for distributorship! How many clients? How can this penetrate a deeper reach for you and your business.
Include your social network aspect. Use Klout.com for this on twitter, fb friends or even better fb pages.
Fifth: putting together and put it online. Why? Because it readily accessible. If you have a website, someone happens to read it with the power to reach out to you, why not have it sell you while you’re at work? That’s my mistake! Thankfully, Carol of Muscleology found me on Twitter because my tweet box is on my blog page. But she didn’t have to venture that far for me if she didn’t want to. She could have moved on to the next. Again thankfully she didn’t! Thanks to Twitter!!!
Put it online may mean google docs if you don’t have a website, so when opportunity arises you can easily email it. Or if you do have a site or blog, make it a downloadable PDF from the site.
Sixth: the pull. The pull is the actual letter or email you will draft to get folks interested in you! That is the only correspondence you will send out. Remember features tell but benefits sell! Okay you compete-so what??? Okay you blog-so what??? Okay you run a business-So What!?
WIIFM? What’s in it for me (the sponsor) because I already know what’s in it for you? That’s when you have to sell you and only by knowing your worth, your uniqueness and your potential can PULL them towards your way. Everyone wants to get with someone/something special. Find that about yourself and then deliver it in this “pull” letter. Send pics & testimonials as well if it makes sense to.
Finally, there are monetary sponsorships as well. Don’t neglect this opportunity as well. It works the same way! The quid pro quo could mean spokesperson, appearances, articles or blog posts, clothing to be advertised or worn, giveaways or mentions on social media or tv outlets.
Hope this helps and like I said, there is no cookie cutter way to do this but this is a solid step to get you notice and in the door!Share this:StumbleUponDiggReddit
Tags: NPC, fitness, sponsor, figure, bikini
Comments 1 Comment Categories FAME competitions, Fitness Atlantic Competition, Fitness Chicks, Fitness Model, Fitness Organizations, IFBB, Inspiration, WBFF, fitness competitor, lessons learned, wnso Author Janessa M ← TGIM: Missing Your Glass Slipper?Training Day 2 → One Response to “” Trackbacks/Pingbacks Tweets that mention